Marketing & Business Consultant. AI-Powered. Melbourne & Geelong.

You've been burned by agencies before. An account manager you never actually speak to, junior staff running your budget, reports full of numbers that don't mean anything to your bottom line. That's not this. Strategy from someone who's also spent years teaching leaders how to stay regulated under real pressure, not just how to read a dashboard.

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Fluent in the platforms that matter

What this isn't


Not an agency, and not just a marketing service, this is a business service, built AI-led from the ground up


You can use me for "just run my ads" if that's what you need, but the AI-led approach means crunching a volume of data no single marketer could manage alone, this goes well beyond what a marketing agency actually does


Not interested in low-value, low-AOV work just to fill a roster


WHAT I OFFER

Strategy through to execution.


Senior-level work with clients, all of it hands-on. No layer between you and the person doing the thinking.

Business Strategy & Profitability

Genuine advisor-level relationships, not just campaign management. Profitability first, vanity metrics second.

AI-Powered Media & Analytics

A different approach to paid media: AI-assisted strategy, targeting and reporting across Google, Meta and whatever other platforms actually make sense for your business, not locked into just the two, built around your business's actual data, not a generic playbook.

AI Adoption Consulting

Setting up a proper, business-specific AI system trained on how your business actually works, and teaching your team to use it. Not a ChatGPT login.

Personal, Senior-Level Access

No account managers, no junior staff between you and the strategy. Deliberately kept small, so every client gets 1:1 attention, not a slice of it.

AI-Augmented Delivery

A large share of reporting, execution and admin runs through AI I've built and trained myself, but every adjustment stays mine. AI is only as good as the person directing it, that's twenty years of marketing and business experience, not a login.

E-commerce & Shopify Growth

Shopify stores and Google Merchant Center feeds, where I spend a lot of my time. Feed health, product coverage and Shopping campaign performance are usually where the real gains sit, not just the ads themselves.