Matt Hofman. Same person, whichever side you're here for.

For 20 years, I ran a marketing and media agency, working across industries from e-commerce and aged care to manufacturing, before selling the business.

Today, I bring that same real-world experience into business and marketing consulting.

Alongside business, I’ve spent decades studying and practising breathwork, yoga, meditation, nervous system regulation and Human Design. I’m certified in Conscious Connected Breathwork, yoga and meditation, and now coach individuals and lead breathwork sessions grounded in proper training and experience.

I’m also Managing Director of DIIGG Wellbeing, a nonprofit I helped build and corporatise, working alongside a volunteer board. It’s another space where leadership, governance and people matter just as much as they do in business.

More recently, I’ve built AI into the way I work, creating and training systems that handle much of the reporting, admin and analysis that once required an entire team. It goes well beyond simply using ChatGPT or Claude. I build the systems, automate the workflows and train them to understand how each business actually operates.

Whether you’re here for business, AI or personal development, you work directly with me from start to finish.