Hofman Guide Privacy Policy

Last updated: 23 June 2026

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1. WHO WE ARE

This website is operated by Matt Hofman ("we", "us", "our"), a breathwork facilitator and marketing consultant based in Australia. Our website address is hofman.guide. You can contact us at matt.hofman@gmail.com.

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2. WHAT DATA WE COLLECT

We may collect the following types of personal data:

- Contact information — your name and email address when you enquire about sessions or services

- Usage data — pages visited, time on site, browser type, and IP address, collected automatically via analytics tools

- Google Ads & Analytics data — aggregated advertising and website performance data collected via the Google Ads API and Google Analytics, used for marketing purposes on behalf of ourselves and our clients

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3. HOW WE COLLECT IT

- Directly from you via contact forms or email enquiries

- Automatically via cookies and website analytics tools

- Via the Google Ads API, which we use as an authorised developer to manage advertising campaigns

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4. HOW WE USE YOUR DATA

We use collected data to:

- Respond to your enquiries and deliver services

- Manage and optimise Google Ads campaigns

- Analyse website performance and improve user experience

- Meet legal and contractual obligations

We do not sell your personal data to third parties.

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5. THIRD-PARTY SERVICES

We use the following services that may process data:

- Google Ads API — for advertising campaign management (https://policies.google.com/privacy)

- Google Analytics — for website analytics (https://policies.google.com/privacy)

These services operate under their own privacy policies and data processing agreements with Google LLC.

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6. DATA STORAGE & SECURITY

Personal data is stored securely and accessed only by authorised personnel. We take reasonable steps to protect information from misuse, loss, and unauthorised access. Data is not retained longer than necessary for the purpose it was collected.

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7. YOUR RIGHTS

Under the Australian Privacy Act 1988 you have the right to:

- Access the personal data we hold about you

- Request correction of inaccurate data

- Request deletion of your data

- Withdraw consent at any time

To exercise any of these rights, contact us at matt.hofman@gmail.com.

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8. COOKIES

This website uses cookies to support analytics and improve your browsing experience. You can disable cookies in your browser settings, though some functionality may be affected.

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9. CHANGES TO THIS POLICY

We may update this policy from time to time. Any changes will be posted on this page with an updated date.

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10. CONTACT

For any privacy-related questions:

Matt Hofman

Email: matt.hofman@gmail.com

Website: hofman.guide